With my announcement of signing a book contract with Harvard Business Review Press, I continue to press forward in the writing!
What I’m doing right now is writing up a full version of the Delta Model, which is taking more time than I expected. It’s a great model, and one full of insights. I want to make sure I can not only describe it as a way of thinking about how to create transformative experiences, but help you, my readers, use it to prescribe what you can do in your own businesses, with your own offerings. (I’ve also come to the conclusion that I’ve already picked off some of the easiest parts to write, and the rest of the way involves the most difficult parts to write – meaning the subjects that require the most research and thinking.)
So while I continue to work on that – which I will probably post here in two parts – let me share below my latest Table of Contents for the book. I’ve updated it a lot since my initial proposal, and even a little since the book contract.
Frameworks ‘R’ Us — but I don’t want to overdo it!
Note how it includes the core framework of every chapter. The last three chapters will have multiple frameworks in them, I’m sure, but I’m trying hard not to go overboard on them, despite our company’s nickname as Frameworks ‘R’ Us. (I will include in the book several subjects for which I have frameworks – but don’t intend on providing them. I don’t think these ones add enough to the discussion to overcome any “not-another-framework effect”!)
I would love any feedback on the TOC that you can offer — so after you’ve read them over below, please do click on the link at the very bottom of the post to go to the Google Forms where you can provide open-ended feedback.
Thank you!
Joe Pine
© 2024 B. Joseph Pine II
The Transformation Economy
Guiding Customers in Achieving their Aspirations
B. Joseph Pine II
Strategic Horizons LLP
Author, Mass Customization, The Experience Economy, and Authenticity
Proposed Table of Contents
Preface
It is time. The Transformation Economy is hot on the heels of the Experience Economy, for both supply & demand reasons. The demand is there, in no small part because of the shift into the Experience Economy and the commoditization of goods & services, freeing up time and money to not only undergo memorable experiences, not only undertake meaningful experiences, but tackle transformative experiences. Transformations provide so much more value because they reach inside of customers and change them from the inside out, helping them become who and what they want to be. This short preface will excite and energize readers to want to read the full book, where they will learn how to:
Grasp the opportunities afforded by the fifth and final economic offering, transformations. (Chapter 1)
Determine what business they are really in, ascending to the proposition they are transformation guiders that enable humanity to flourish (Chapter 2)
Audit their current economic offerings to see what they need to do differently to guide transformations that generate time well invested for customers. (Chapter 3)
Understand their customers – whether consumers, businesses, organizations, communities, even society in general – in ways they’ve never thought of before, particularly centered around their aspirations, catalyzed by experiences and achieved through transformations. (Chapter 4)
Use experiences as the raw material for guiding transformations, going beyond the merely memorable to the highly meaningful to the deeply transporting, and finally to those experiences that are truly transformative, that at their ultimate can transform customers’ very identity. (Chapter 5)
Guide customers along the full journey that takes customers from where they are today to what they want to become. (Chapter 6)
Readers will then fully comprehend how to design, create, and guide transformation offerings, what it means to be in the transformation business, and how to thrive in the forthcoming Transformation Economy.
Chapter 1: Beyond Staging Experiences to Guiding Transformations
We have shifted from an economy based on commodities, the Agrarian Economy, through an economy based on goods, the Industrial Economy, beyond the Service Economy, and today we are in an Experience Economy, where experiences are the predominant economic offering. But hot on its heels is the Transformation Economy. Transformations are the fifth and final economic offering where enterprises use experiences as the raw material to guide people to change. There is no greater economic value you can create than to help customers achieve their aspirations. This opening chapter will connect this book to The Experience Economy and show how the former goes far beyond the latter. Readers will understand the great opportunity in shifting up the Progression of Economic Value to guiding transformations, and begin to understand what that means, how it can be done, and how to charge explicitly for it.
