So you may recall my post on April 18 on The Types of Transformative Experiences, which had two different frameworks that both defined four different types of (naturally) transformative experiences. Each had different axes and therefore different types, and I wanted to know which one most resonated with you, my readers.
And the results were (drumroll, please): neither! Well that wasn’t exactly the results. Over 40% of the respondents in fact said both, 14% said one of the models, and another 14% said the other one. But over 20% said neither, and in sum the results clearly indicated to me that I hadn’t come up with any one model that was good enough. And it was Dart Lindsley who put the nail in the coffin when after interviewing me for a podcast that Friday morning said, “Neither of them grabbed me. With The Experience Economy, every framework grabbed me. These two, not so much.”
Neither of those frameworks grabbed me. . . .
So it was back to the drawing board!
I spent hours on Friday, Saturday, and Monday thinking about it further, in particular trying to come up with one model that incorporated my favorite quadrants of each framework. Over an hour of that time was spent by my visual illustrator and idea collaborator Kevin Dulle of Wonder Mint, who provided a great sounding board and helped me coalesce my ideas, finally, into a meaningful framework.
I have a whiteboard wall in my conference room / cigar lounge, and it became the repository of my thoughts and discussions, as you can see here:
At the top center-left note the pyramid model with the Greek (capital) letter delta (∆) in it. Delta is the mathematical, scientific, and pretty much universal symbol for change, which I’ve long used a shorthand for a transformation. That is the initial form of the new model — and note how it isn’t a 2x2! (I was worried about having too many 2x2s in this book, particularly if I had two in one chapter. . . .) Rather, it’s a hierarchy, in the shape of what’s usually called a pyramid, generally indicating there’s more of whatever is at the bottom and lesser as you move up the hierarchy. After coming up with it I erased bits of the outside lines of it to create three different segments, for these three parts should be understood to have a distinctiveness to them. Further to the top-right you see the Delta Model again (sans words) with the thick right-side wall, which differentiates a delta symbol from a normal triangle.
So what is the new Delta Model?
So what is the new Delta Model? What are each of the three segments?? What are the elements of the bottom two segments and the unitary nature of the top one??? And how do they relate to the best of the two Types of Transformative Experience Frameworks????
Well, I’m not going to tell you!
Not here, anyway, because I’ve already talked all about it — including some of this background — in my presentation to at the World Experience Organization Campfire last Wednesday, April 24. It was the first open event that the WXO had ever done, which you’ll recall I invited you to a couple of weeks ago. There were over 150 people online, more than half from the WXO and more than half from my Substack readership, with some overlap of course. (There’s also some overlap in what I wrote above and what I say in the video.)
So you can watch my slightly-less-than-30-minute talk here:
and/or you can read the WXO’s summary of it here: Transformation Trailblazers With Joe Pine. In either case you’ll be able to see and understand the new Delta Model (and give me at least initial feedback on it below).
There’s much more to say about it — including the framework I didn’t show in my talk that will give more guidance on the central segment of the model, transformations (and, yes, it’s a 2x2, but one you may already be familiar with) — but I need time to internalize the model and write about it.
Thank you to those who responded to my Types of Transformative Experiences post!
So thank you to those who responded to my feedback form on The Types of Transformative Experiences, as well to those who sent me more detailed feedback in email. Please keep that up, including with this post!
Let me also encourage all of you who are interested in the shift from goods & services to experiences & transformations to join me as a member of the WXO and to come to the second World Experience Summit June 12-14 in New York City. I’ll be there, and will talk and workshop transformations on the first and last days.
Joe Pine
© 2024 B. Joseph Pine II
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Please do fill out this form to provide me with your initial feedback on the Delta Model:
https://docs.google.com/forms/d/e/1FAIpQLSeNK1Sg36J2at4YXX8ZJ6NyhCGTe_2NJQXMPCjRbm5S7Wj2Ow/viewform