What’s Joe Pine doing out here on Substack?

I am giving subscribers the opportunity to join with me as I write my new book The Transformation Economy, the follow-up to our best-seller The Experience Economy.

Paid subscribers will have the opportunity to review excerpts from the book along with my commentary and research insights. I’ll be archiving what’s already been written, and occasionally sending out other commentaries on newsworthy and noteworthy items. I’ll also host a Zoom session every once in a while where you can ask me questions directly about the new book and other things. And I’ll occasionally be sending out Tools to my subscribers that will help them apply these new ideas to their own situation.

You will have unprecedented access to this new thinking in near real-time – as well as gain perspective into how I think.  And you’ll never miss an update – every new piece of writing will be posted and sent directly to your email inbox.

And after the book is complete, I’ll be using Substack on a long-term basis to begin exploring other writings and to provide you the earliest possible access to what I am thinking and working on, including new books, articles, and more.

Join other subscribers

If you’ve been a fan of my previous book The Experience Economy, join now and support this new work with a subscription. I’ve been asked for more than 20 years, “Hey Joe – what comes after experiences?” The answer is transformations. Watch it unfold and be a part of it!

PS: If you have not already subscribed to my free quarterly FieldNotes newsletter, you can visit my website here and sign up. FieldNotes contains stories that we’ve hand-curated for our subscribers and is full of relevant news and fascinating developments in the worlds of customization, experiences, and now transformations.

To learn more about the tech platform that powers this publication, visit Substack.com.

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I'm Joe Pine, and I'm writing a new book on transformations as a distinct economic offering, publishing in February 2026. Subscribers to my Substack get a front-row seat to my writing process, with early access to emerging ideas, insights, and much more.

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Author of The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.