Book Launch Events

Meet me personally and learn more about The Transformation Economy!

We’re getting close! The Transformation Economy: Guiding Customers to Achieve Their Aspirations, already available for pre-order, will be officially published on Tuesday, February 3, 2026.

So I wanted you dear readers (and contributors!) on Substack to be the first to know that I will be doing a book launch event – ie, a potentially transformative experience! – called ASCEND: Launching The Transformation Economy on that very same publication date here in Minneapolis.

Space is limited to the first 50 people who sign up, so I would love for you to join me and other like-minded people to hear, learn, and apply firsthand the core ideas, principles, and frameworks in the new book. You’ve read it. Now come and experience it live!

Details

We’ll start at 10am, with arrival as early as 9:30 to mingle, settle in, and get excited. I’ll kick off with (surprise, surprise!) a short preparation session and then jump into an interactive discussion on the concepts in the book. I’ll lead you in (of course, of course!) reflecting on what you learned individually and with others, discussions that will extend into lunch.

In the afternoon I will then take you through several tools that will enable you to explore and apply what you learned in the morning to your own business, as well as a reflection of the experience. (I have to practice what I preach on encapsulation here!) We’ll wrap up by 2:30pm with a facilitated Q&A so you can get your key questions answered, issues addressed, and ideas ascertained.

I have to practice what I preach and will use encapsulation to help ensure this event is a transformative experience for you

But the event’s not done! We’ll change venues within the place so you can better converse with your fellow participants over your custom coffee (or tea) choice while you get your own book signed by me, live.

There will also be a few surprises for you that I oh-so-want to mention, but then they wouldn’t be surprises, now would they? Let me just say that the book will not be the only thing you will be taking home with you. . . .

You’ll get more details once you sign up for ASCEND, but I will mention too that the event will be held at the historic Minneapolis Grain Exchange, which is now the beautiful space of coworking facility Coco, cofounded by Certified Experience Economy Expert Kyle Coolbroth. The cost will be $495 and that includes lunch and materials. I hope you consider that cost to be your next-level investment in shifting your business to not only succeed but thrive in the forthcoming Transformation Economy.

You can find all the details and sign up here:

Do join me!

One More Thing

But if you can’t make it on that date, there’s another opportunity. With my Netherlands partner Start Reverse I’ll be doing a European launch event in a central location in the Netherlands on January 23, 2026. It’s before the official launch date, but that’s only because I’m over there next month for a series of events in London and the Netherlands, but I will get books shipped there too.

This event is called THE TRANSFORMATION ECONOMY: BEYOND EXPERIENCE! and will run from 10am-1pm with several other speakers as well. The cost of this event is €149 and will also include the new book signed for you personally by me.

So there’s two opportunities to meet me, learn more, and get a signed book: January 23 in the Netherlands and February 3 in Minneapolis

Learn more about this Europe event and sign up here:

Joe

© 2025 B. Joseph Pine II